FORA.tv Speaker - Marcel Botha
Marcel is a Design Engineer, and former Architect, specializing in conceptualizing and shaping complex digital and physical products and services into existence. He has helped Fortune 500 clients, top-tier academic institutions and venture-backed startups accelerate growth and gain market share through a unique applications of creative business typologies and design thinking practice.
Most recently Marcel founded www.recapsulin.com and www.10xBETA.com. Contemporary professional experiments include www.thebetacup.com. Prior to 2009, Marcel was COO and Director of Design at SNIF Labs, a MIT Media Lab inspired startup developing Active RFID products for commercial and health care applications, where he managed the tangible product development process, manufacturing and overall product launch.
His research at the Massachusetts Institute of Technology (MIT) focused on mass customization and digital fabrication, conducted in association with the Digital Design Fabrication Group and the Center for Bits & Atoms. At the MIT Media Lab he collaborated with the Smart Cities Group and the Design Laboratory on Innovation engagements for General Motors, Mercedes-Benz and the RATP.
05.07.13 | 00:23:31 min
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