Speaker - Sandra de Castro Buffington

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Sandra de Castro Buffington is director of Hollywood, Health & Society, a program of the USC Annenberg Norman Lear Center that leverages the power of the entertainment industry to improve the health and well-being of people worldwide. Sandra provides resources to leading scriptwriters and producers with the goal of improving the accuracy of health-related storylines on top television programs and films, resulting in more than 565 aired storylines over the span of three years. Funded by the Centers for Disease Control and Prevention, The California Endowment, the Bill & Melinda Gates Foundation and the Skoll Foundation, among others, the program recognizes the profound impact that entertainment media have on individual knowledge and behavior. For her work, Sandra was named one of the "100 Most Influential Hispanics" in America by Poder Magazine.

1 Program

Genetics in Hollywood: Storylines that Improve Health

04.25.13 | 00:35:19 min | 0 comments