Over the course of her 10 years in the beauty industry,
Heather Park has transitioned from traditional beauty
publicist to digital media specialist. Beginning at Mario
Badescu and Revlon Inc., Ms. Park went on to shape the
social and digital strategy for MAC Cosmetics in 2007.
In 2010, Ms. Park joined Momentum Worldwide as a Senior Social Media Strategist, working on such accounts as Sony Pictures, American Express, Verizon, and Hyundai. She re-entered the beauty world in 2011 as Director of Digital Media for NARS Cosmetics, overseeing the brand’s global initiatives across social media marketing, digital advertising, and digital PR. In just over one year, Ms. Park has brought NARS to a level of recognition as an industry leader in the digital space.
From strengthening the brand’s presence among existing digital platforms to launching new channels such as Pinterest and Instagram, she has spearheaded NARS’ global digital expansion, extending across 10 international markets this year.