FORA.tv Speaker - Vimla Gupta
Vimla Gupta is the Vice President of New Brand Development for IdeaBank, a division of BeautyBank, the entrepreneurial think tank of The Estée Lauder Companies. BeautyBank is dedicated to the ideation, development and incubation of innovative new brand concepts for the corporation, globally. In her role, Ms. Gupta is responsible for driving innovation and new brand development, as well as guiding the global development and expansion of Osiao, the newest brand of The Estée Lauder Companies that launched in Asia in October 2012.
Vimla has been with The Estée Lauder Companies since February 2008. Over the past five years, she has worked on conceptualizing, developing and launching the Osiao brand. Additionally, Vimla has been and continues to be instrumental in creating the future pipeline of new brand concepts for the company.
Prior to The Estée Lauder Companies, Vimla was Director of New Business Development for the Venus Brand at Procter and Gamble. In addition, she worked at Gillette, where she was the Global Manager for Oral B CrossAction business.
Vimla received her B.A. from Duke University and her MBA from the Kellogg Graduate School of Management at Northwestern. Vimla currently resides in New York City.
01.24.13 | 01:34:00 min
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