FORA.tv Speaker - Victoria Lion Monroe

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Biography

Victoria Lion Monroe rejoined National Journal in 2010 as senior vice president, and leads all advertising revenue strategies and implementation for print, digital and event sales. Additionally, Ms. Monroe oversees the collective marketing efforts to support the sales team, including NJG’s rebranding and redesign efforts launched in November 2010.

With over 23 years in Washington, DC, Ms. Monroe has a unique understanding of the legislative process coupled with a broad perspective of lobbying, communications and paid media strategies and objectives.

Ms. Monroe began working in Washington on Capitol Hill serving as a deputy press secretary in the House for Rep. Bart Gordon (D-TN) and then Senate Majority Whip Alan Cranston (D-CA). She then moved onto Cassidy & Associates, where she helped lead business development for the then fastest growing privately held lobbying firm in Washington. She later helped develop and implement strategies to successfully lobby on behalf of corporate and institutional clients. Seven years later, Ms. joined National Journal for the first time, where she led the extraordinary growth in their advocacy advertising programs and related marketing initiatives.

From 2002 – 2004, Ms. Monroe moved into the digital advocacy space with Mindshare Interactive leading a variety of accounts to develop and implement effective digital strategies impacting public policy and legislation. She then joined GMMB, a preeminent political consulting and advertising firm, managing their Washington media buying efforts with a special focus on the agency’s online media buying.

In 2008, Ms. Monroe worked at Congressional Quarterly as the associate publisher and vice president of advertising. After the company was bought by Roll Call and The Economist Group, she headed the combined CQ-RC Group advertising and marketing efforts until 2010 when she rejoined National Journal Group.

A graduate of the Walter Cronkite School of Journalism at Arizona State University, Ms. Monroe lives in Arlington, Va. with her two children.

1 Program

Conditions for Strengthening the US Health Care Ecosystem

11.13.12 | 01:55:08 min | 0 comments