Speaker - Ayca Cakmakli

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Ayca Cakmakli is a Design Researcher at Smart Design and a member of the Femme Den, Smart's internal design lab focused on gender and the female consumer. Ayca's research is centered on understanding consumer behavior and translating her insights into design opportunities and strategies. Her work has helped define new personal care rituals, humanized medical technology, reimagined the driving experience for American women, and resulted in a new product line for toddlers and their parents. Born in Boston, raised in Istanbul and educated in New York City, Ayca writes and frequently lectures about the intersection of human relationships and design. She holds a Master's Degree in Product Design from Pratt Institute.

1 Program

Module 1: Brand Marketing & Impact on Consumer Behavior

11.07.12 | 01:35:34 min | 0 comments