FORA.tv Speaker - Joey Cummings
Joey Cummings is CEO/Chief Strategic + Creative Officer at The Joey Company. Over the four decades that span her career, Joey has created campaigns such as “I like my chicken finger lickin’ good” for KFC; “Let the memories begin” for Kodak; “From the heart of America to America’s heart” for Kellogg’s Corn Flakes; “Keep your eyes on your fries” for McDonald’s; “Why aren’t you driving a Ford” for Ford Motor Company.
Joey’s strategic, creative, and management skills earned her positions over the years including VP & Creative Director for Leo Burnett, SVP & Group Creative Director for DDBNeedham, and EVP & Executive Creative Director for Bozell; Chief Creative Officer/Board of Directors for Tracy-Locke’s Dallas, Denver, and Los Angeles offices; and (in New York) SVP/Board of Directors/Group Creative Director for Saatchi & Saatchi, SVP & Executive Creative Director for Ted Bates, and EVP & Executive Creative Director for Young & Rubicam.
In 1991 she left the corporate world and opened the doors of The Joey Company, a growing, very successful privately held agency located in Digital Valley, also known as DUMBO, in Brooklyn. Adweek recently described Joey's agency as pioneering the move of agencies from Madison Avenue to the other side of the East River. Adweek also said Joey's agency is advertising's "best kept secret." Her agency's work on Trojan condoms last year won the agency an Effie.
09.27.12 | 00:37:25 min
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