A pioneering, inspiring, strategic advisor, Ian Wolfman is well-known throughout the industry as a leader who ignites innovative marketing initiatives across many of the world’s most accomplished brands. As the chief marketing officer for MEplusYOU, Ian leads the marketing, public relations and business development functions with prescient marketplace awareness.
For nearly 20 years, Ian’s expertise has led to successful ventures that include founding the Web’s first online events and promotions company, and creating an online music company that ultimately became the emerging artists’ channel on Kazaa during the height of the network’s success. His ingenuity in the online music industry helped pave the way for subsequent digital micropayment models including iTunes. Today, Ian focuses on facilitating a similar shift in the practice of marketing, which is happening across all industry verticals.
At MEplusYOU, Ian has cultivated and strengthened relationships with the agency’s clients and industry luminaries – including Procter & Gamble, The American Diabetes Association, Sharp, Samsung Mobile, Hasbro, The A&E Network, Omni Hotels, RadioShack, Pizza Hut, The Coca-Cola Company, 7-Eleven, Pfizer and Johnson & Johnson. Ian’s leadership has contributed to the agency receiving top industry acclaim: Forrester Groundswell Award for P&G’s Secret, Forbes Best Branded Mobile Applications, the Effies, ADDY’s and the number-one spot for strategy among 18 participating agencies in Forrester’s Wave report.
Outside of MEplusYOU, Ian lends his leadership prowess as a board and committee member of organizations, including HootSuite, Blue Calypso, Inc., The Academy of Short-Form Arts and Sciences, DMG’s ad:tech, iMedia, American Diabetes Association and iMoms. Speaking engagements include The CMO Executive Summit, Forrester Research Forums, AdvertisingAge events, Columbia Business School’s BRITE marketing leadership conference and Cannes Lions Festival. Also, Ian takes his knowledge into the classroom as a professor of marketing at the MBA level for SMU Cox School of Business.
Ian received an MBA from the Cox School of Business at SMU and a Bachelor of Science in corporate communications from the University of Texas.