Julie Roehm is the Chief Storyteller, SVP Marketing for a new team called Customer Central at SAP. In this role, she is helping SAP humanize its brand by telling the story of what SAP does to help its customers Run Better and improve people’s lives through the telling of the stories of SAP’s work with its customer’s and the impact that SAP has not only on those customers but on their customer’s customer as well. Previous to this role, via her consulting firm, Backslash Meta, LLC, Julie consulted for a host of companies in a marketing strategy and execution capacity. The companies include large media companies, ad agencies, interactive television technology companies, financial services, private equity, Fortune 100 companies, automotive, start-ups and others. She is on the boards of many of these start-up companies and is a speaker at conferences as well as the FBI Academy at Quantico. Prior to her 5 year stint as an entrepreneur and owner of her consulting firm, Ms. Roehm was most recently the Sr. Vice President of Marketing Communications for Wal-Mart Stores. Here she helped to establish the marketing organization and to lead the agency review. Prior to this, Julie was the Director of Marketing Communications for Chrysler Group with responsibility for all branded communication efforts for the Chrysler, Jeep ® and Dodge brands. Ms. Roehm’s responsibilities include marketing communications strategy development and measurement; agency management; media purchasing and creative; auto shows, branded events, sponsorships and partnerships; interactive media and gaming, customer relationship management, merchandising and licensing, and dealer advertising association communications.
Ms. Roehm has been lauded for her successful efforts in moving the marketing industry’s perception and consciousness regarding media mix and stale industry practices, particularly as it pertains to the media buying and selling process where she proposed a new market driven process based upon the NASDAQ system.
In 2004, Julie was named as the Marketing All-Star for 2004 by Automotive News, Automotive Marketer of the Year by Brandweek and Working Mother’s Top 25 Women of 2004. This was succeeded by an initiation into the AAF Advertising Hall of Achievement for outstanding performance in the field of marketing and advertising to executives under 40 years old. In 2005, she was inducted into the Automotive Hall of Fame and was noted as a Top 100 Most Influential Women in the Automotive Industry. Also, in November of 2005, Chrysler was named Interactive Marketer of the Year by Ad Age, under Julie’s leadership. Finally, in 2006, Julie was named as runner-up Corporate Media Executive of the Year by the Delaney Report and was awarded with the University of Chicago’s Graduate School of Business “Distinguished Alumni” award.