FORA.tv Speaker - Kristen D'Arcy
Kristen D’Arcy is the Senior Vice President of E-Commerce and Digital Media for Oscar de la Renta. Having joined the brand in 2011, Kristen is responsible for building the e-commerce business, overseeing the operations, buying and merchandising of OscardelaRenta.com, in addition to teams leading online acquisition and loyalty efforts.
Prior to her current role, she was responsible for Ralph Lauren’s US digital marketing activities, including search, email and affiliate teams.
Having spent ten years in the space, Kristen honed her skills at award-winning advertising agencies, among them Tribal DDB and R/GA, helping Fortune 500 companies achieve their business objectives by creating digitally-centered campaigns executed across channels and platforms with constant optimization to deliver ongoing ROI.
She has experience proficiently utilizing social and mobile channels to help drive engagement and awareness of key brand initiatives. Alongside deep expertise in digital marketing, media, site development and optimization, Kristen is able to employ through-the-line tactics to synergistically connect consumers to brands.
Finally, she’s passionate about technology; specifically, how its evolution continually influences consumer behavior and overall buying patterns.
09.27.12 | 01:31:05 min
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