Robert Willms is a leading expert in the rapidly evolving industry of digital commerce, with more than two decades of experience helping global brands improve the scale and profitability of their customer and prospect relationships.
His career has spanned large and small professional services firms, with senior leadership in the arenas of digital advertising, technologies, and cross-capability strategy and management.
Some of the leading brands he has served include General Motors, Sears, Neiman Marcus, L.L. Bean, Timberland, Best Buy, J.C. Penney and Sears.
Prior to joining Optaros in 2011, Mr. Willms was Founder and Chief Executive Officer of digitalArbor Inc., a digital production and technology services provider. The company was sold in early 2011.
Mr. Willms worked at Digitas LLC and Digitas Inc. in various executive capacities. Serving as Executive Vice President, he was charged with examining alternative business models in the digital marketplace, which lead to the creation of a successful production services division, Prodigious. Mr. Willms previously was global head of Client Services as well as global head of the Strategy and Enablement Capabilities division. For more than eight years, he held the position of Executive Vice President/Relationship Leader of Digitas’ extensive relationship with General Motors. Mr. Willms began his tenure at Digitas as Managing Director establishing the Chicago office, and he also was President of the Boston Region, Digitas LLC.
Earlier, Mr. Willms helped build Bain & Company’s strategic consulting practice in Canada, where he focused on customer loyalty and cost reduction strategies in the banking, airline, and integrated financial service industries.
Mr. Willms earned an M.B.A. from the University of Western Ontario, Ivey School of Business.