FORA.tv Speaker - Aaron Shockey
Aaron Shockey is Vice President of Digital Marketing and Advertising for The Neiman Marcus Group. In this role, he oversees the advertising and digital marketing efforts for NeimanMarcus.com, Horchow.com and Cusp.com. Mr. Shockey and his team are responsible for all online marketing efforts, including email marketing, affiliate marketing, and paid search. The focus of the online marketing team is communicating and delivering an omnichannel approach that allows customers to engage with The Neiman Marcus Group in their channel of choice.
Mr. Shockey has been working in the digital marketing space for online and
multichannel retailers for over 10 years. Prior to joining Neiman Marcus, he was most recently at imc2, where he served as Vice President for the agency’s retail and transactional accounts, and Mary Kay Inc., where he helped launch numerous international websites enabling online commerce in multiple countries.
Mr. Shockey was educated at The University of Oklahoma and received a bachelor’s of business administration. He received an M.B.A. from the McCombs School of Business at the University of Texas at Austin.