FORA.tv Speaker - Johnna Marcus
Johnna Marcus is the Director, Mobile & Digital Store Marketing for Sephora managing Mobile and Digital Store Experience. Since joining Sephora in 2011, Johnna has managed the mobile marketing & app strategy, for which Sephora secured the top spot in L2’s first Prestige Mobile IQ report. Mobile capabilities, such as in-app messaging, rich social media integration and product scanning, allow Sephora’s best customers to learn what’s new, research products & shop when she’s at home, on the go, or in a Sephora store. Johnna is also bridging the digital and store experiences, including capabilities like: iPads at the Beauty Studio featuring services menus, shopping & Beauty Insider loyalty program information; Product Finders and look books to assist shopping; and Mobile POS and other employee-facing service tools.
Prior to joining Sephora, Johnna was the Director of Program Management for Innovation at Caesars Entertainment, where was responsible for identifying, piloting new marketing & customer service capabilities. She began her career as Project Manager at Sapient Corporation, leading projects in a range of industries from Financial Services to Travel & Hospitality to Automotive. Johnna is a graduate of the University of Washington’s College of Engineering.
09.27.12 | 01:15:24 min
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