FORA.tv Speaker - Laura McLellan

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Biography

Laura McLellan is a research vice president and the agenda manager for Gartner's Marketing Disciplines program. She conducts research and offers consultative advice on marketing and go-to-market strategies and budgets, and often presents on major trends and best practices in marketing. Ms. McLellan also drives research on the changing role of the chief marketing officer (CMO), both within the CMO's company and as a buyer of technology and services.

Ms. McLellan was formerly with Gartner Consulting's Marketing & Business Strategies' services practice. She joined Gartner in 1996 after 20 years in the IT services industry, where she worked in IT services strategic planning, marketing, sales and services business management. Before joining Gartner, she worked at Digital Equipment, IBM and Coopers & Lybrand.

1 Program

CMO Forum: Marketing Disruption and Future Trends

07.31.12 | 01:32:09 min | 0 comments