Speaker - Anne Globe

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Anne Globe is the Chief Marketing Officer for DreamWorks Animation, where she is responsible for overseeing all theatrical marketing, consumer products and promotions for all DreamWorks Animation properties.

Since joining DreamWorks in 1996, Globe has created and implemented all consumer products and promotional campaigns for DreamWorks Animation's feature films and other creative properties, helping to establish DreamWorks Animation as one of the premiere family entertainment brands worldwide. Globe oversees all departments relating to marketing and consumer products, including feature films and television series, media and public relations, publishing, video games, and theme parks. Her responsibilities also include overseeing the marketing efforts behind DreamWorks Theatricals Tony-award nominated "Shrek The Musical," and live arena shows. Globe manages the long-term relationships with DreamWorks Animation's marketing partners and the marketing components of the Company's strategic technology partnerships with Hewlett Packard and Intel.

Globe was honored with the Creative Vision Award from the Otis College of Art and Design in 2008 and has been featured in Hollywood Reporter's "Women in Hollywood" special issue for the last five years. Prior to joining DreamWorks Animation, Globe served as Vice President of Promotions at MCA/Universal and, prior to that, as Director of National Promotions for Universal Pictures and Universal Studios Hollywood. She began her marketing career at The Walt Disney Studios. Globe graduated from Syracuse University with a B.S. in Marketing and a B.S. in Communications.

1 Program

CMO Forum: Marketing Disruption and Future Trends

07.31.12 | 01:32:09 min | 0 comments