Speaker - Jonathan Becher

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As the chief marketing officer at SAP, Jonathan Becher oversees the development and execution of marketing strategy across the globe. He champions SAP’s focus on customers and world-class innovations, while continuing Marketing’s focus on building the SAP brand. Jonathan reports to Bill McDermott and Jim Hagemann Snabe, co-CEOs of SAP AG. He is also part of the Global Customer Organization leadership team.

Prior to taking the role of CMO, Jonathan most recently served as executive vice president of regional, solution, and partner marketing, during which he laid the foundation to enhance Marketing’s impact on pipeline and revenue.

Jonathan joined SAP from its 2007 acquisition of Pilot Software, where he was president and chief executive officer. Prior to leading Pilot Software, he was CEO and president of Accrue Software, a publically-traded Web site analytics company, and president, CEO, and co-founder of NeoVista Software, a pioneer in the predictive analytics and data mining markets. Earlier in his career, he held a variety of senior roles at MasPar Computer Corporation.

Jonathan is a frequent speaker at industry events, an active member of the enterprise applications community, and author of multiple papers on a wide range of subjects, including a popular blog.

Jonathan holds a master’s degree in computer science from Duke University in North Carolina, and a bachelor’s degree in computer engineering from the University of Virginia.

1 Program

CMO Forum: Marketing Disruption and Future Trends

07.31.12 | 01:32:09 min | 0 comments