FORA.tv Speaker - Andrew Lipsman

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Biography

Andrew Lipsman is Vice President, Marketing and Industry Analysis at comScore, covering multiple industries and overseeing the company’s marketing communications and thought leadership initiatives. He specializes in several research areas, including social media, e-commerce, online video, digital advertising and online politics. He is frequently quoted by leading news organizations, including the New York Times, Wall Street Journal, CNN, Fortune, BusinessWeek and Newsweek.

Andrew has also co-authored several well-known industry white papers, including The Power of Like: How Brands Reach & Influence Fans Through Social Media Marketing, It’s a Social World: Top 10 Need-to-Knows about Social Networking and Where It’s Headed, The Impact of Cookie Deletion on the Accuracy of Site-Server and Ad-Server Metrics and comScore’s annual Digital Future in Focus series.

Andrew began his career at The NPD Group working with clients such as Kraft Foods and Johnson & Johnson. He earned an MBA at Northwestern’s Kellogg School of Management with concentrations in Marketing, Strategy and Entrepreneurship and a B.A. in Public Policy Studies from Duke University.

1 Program

Module 1: Facebook IPO, Holistic Strategy & Luxury Brands

06.14.12 | 02:01:36 min | 0 comments