Speaker - Vivian Chen

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Vivian Chen is the Director of Ethnic Marketing of the U.S. Marketing with the responsibility for developing integrated Asian consumer marketing campaigns that build long-term and profitable business for the company. Vivian joined McDonald’s in 2005 and has held positions both in the U.S. and Global Business and supported the development of Happy Meal evolution and category management. While working for McDonald’s, Vivian has received multiple awards and recognitions. These include 2007: National Marketing Team Award, 2008 Bill Lamar Marketing Excellence Award, 2009 Outstanding National Marketing Team Award, 2010 Bill Lamar Marketing Excellence Award, 2010 Marketer of the Year and the 2010 Business Achievement Award. Vivian also serves as a board member for the McDonald’s Asia Pacific and Middle East Network — Home Office. Prior to McDonald’s, Vivian worked at Sodexo for seven years and has a Master of Science in Hospitality and Tourism from Purdue University.

1 Program

Capturing the Asian American Consumer

06.11.12 | 01:41:10 min | 0 comments