Speaker - Thomas Tseng

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Thomas Tseng is Principal and Co-Founder of New American Dimensions, a market research and consulting agency based in Los Angeles. Along with his partners, Mr. Tseng started New American Dimensions in 2003, which targets Fortune 500 companies seeking to understand the market opportunities of diverse consumer groups and develops strategies for reaching emerging multicultural populations. Today, New American Dimensions serves clients as diverse as PepsiCo, State Farm, Disney, Wells Fargo, the Pew Charitable Trusts, among others. Prior to launching New American Dimensions, Thomas was Director of Marketing for Cultural Access Group. He spearheaded influential research projects illuminating the growth opportunities of U.S. ethnic consumers—including the Coca-Cola Retailing Research Council’s “Grow With America: Best Practices in Ethnic Marketing and Merchandising” and the Food Marketing Institute’s “Hispanic Grocery Shopper” series. Previously, he was a Research Fellow at the Davenport Institute for Public Policy at Pepperdine University, where he was the lead investigator and author of “Rewarding Ambition: Latinos, Housing, and the Future of California” (2002) and “Growing Urban Villages: Cultivating A New Paradigm For Growth and Development in California” (2006). Thomas is President of the Board for Zócalo Public Square—a non-profit lecture series based in Los Angeles. He also serves on the National Advisory Board for the First American Corporation, the Applied Research Center, and is a 2006–2007 Senior Fellow at UCLA’s School of Public Affairs. A native Angeleno, Mr. Tseng studied Economics and Social Ecology at the University of California, Irvine and received his Master of Arts at UCLA’s School of Public Affairs.

1 Program

Capturing the Asian American Consumer

06.11.12 | 01:41:10 min | 0 comments