FORA.tv Speaker - Peter Blacker

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Biography

Peter Blacker is the Executive Vice President of Telemundo Digital Media and Emerging Businesses Division. Blacker leads the division’s mission to fully leverage original programming on Telemundo and mun2, the network’s cable channel for bi-cultural youth, through custom branded entertainment, digital and mobile cross-platform solutions. He oversees the network’s digital and mobile properties including Telemundo.com, the MSN and Televisa partnerships, holamun2.com, International Digital Media and Telemundo Emerging Platforms, which also incorporates Mobile and Licensing and Merchandising efforts. Due in large part to Blacker’s efforts, Telemundo has become a digital powerhouse that currently streams over 19 million videos monthly, making it a leader within the NBC Universal family. In addition, Blacker’s team collaborates and partners with Telemundo’s Sales Teams to offer 360 degree promotions on-air and offline and explore new marketing alternatives as they come to the market – from podcasts to broadband sponsorships – offering advertisers the very latest in interactive marketing. Follow Peter on Twitter @PeterBlacker

1 Program

TV's Second Screen: How Gamification Can Save Big Media

06.20.12 | 00:21:11 min | 0 comments