Rebecca Rusk Lim is vice president of interactive experience for Turner Broadcasting System, Inc. (TBS, Inc.). Rusk Lim leads the user experience (UX) strategy within the audience & multi-platform technologies (AMPT) group that designs, develops and deploys technologies and data solutions for Turner’s portfolio of brands. Her UX team is key to the design, development and usability testing of interactive applications for mobile, connected devices and broadband. Recent projects include sync co-viewing applications for TBS & TNT, UX Strategy for March Madness Live and creation of the UX Center of Excellence. Lim’s career has spanned more than 25 years in the media industry and includes senior management positions in new media, interactive television, technology development and cable and broadcast television. Previously, she was senior director, internet and interactive TV for Starz Entertainment. Prior to Starz, she led UX and content development for advanced set-top platforms at TCI and AT&T Broadband. Rusk Lim also served as the Hong Kong bureau chief for Asia Business News (now CNBC Asia) and worked for CNN at its launch. Rusk Lim was named among CableFAX Magazine’s “Top Women in Technology” in 2012, 2011, 2010, 2008 and 2006. She was honored with CTAM’s 2010 Rainmaker Award. Rusk Lim was recognized by itvt for Individual Leadership in ITV 2009 and received the 2005 “Woman in Technology” Award from Women in Cable & Telecommunications’ (WICT) Rocky Mountain chapter. Rusk Lim is active in the CTAM Residential Product Council, the Academy of Television Arts and Sciences Interactive Media Peer Group, NCTA Imagine Park Steering Committee and SIG CHI. Additionally, she serves on the University of Missouri’s Research and Development Advisory Board. She is part of the Betsy Magness Leadership Institute’s graduating Class XIII, and served on the WICT Rocky Mountain Board of Directors. Rusk Lim earned a bachelor of journalism degree from the University of Missouri Columbia. Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, sports, animation and young adult media environments on television and other platforms for consumers around the world. Turner brands and businesses include CNN/U.S., HLN, CNN International and CNN.com; TBS, TNT, Turner Classic Movies, truTV and Turner Sports; and Cartoon Network, Boomerang and Adult Swim.