Bing Gordon joined Kleiner Perkins Caufield & Byers in 2008. At KPCB, he leads on the sFund, the investment initiative to fund and build applications and services that deliver on the promise of the social web. The sFund, launched in late 2010 with strategic partners Amazon, Facebook, Zynga, Comcast, Liberty Media and Allen & Co, has made 14 investments to date, including 4 seeds. Bing serves on the board of directors of sFund companies Lockerz, Cafebots and Klout; sFund strategics Zynga and Amazon; as well as Zazzle and Mevio. He was also a founding director at ngmoco (acquired by DeNA 2010) and Audible (acquired by Amazon 2008).
Previously, Bing was a long-time exec at Electronic Arts, since its founding in 1982 with initial funding from Kleiner Perkins. He was Chief Creative Officer of Electronic Arts from 1998 to 2008, and previously headed EA marketing and product development. Bing drove EA's branding strategy with EA Sports, EA's pricing strategy for package goods and online games, created EA's studio organization, and contributed to the design and marketing of many EA franchises including John Madden Football, The Sims, Sim City, Need for Speed, Tiger Woods Golf, Club Pogo and Command and Conquer.