FORA.tv Speaker - Joan FitzGerald
Joan FitzGerald is Vice President of Television Sales and Business Development at comScore where she is responsible for television and digital client and data provider relationships. Joan oversees expansion of comScoreâ€™s cross-media initiatives, which now includes television measurement in the comScore suite of digital measurement products. With more than two decades of industry experience, Ms. FitzGerald fosters strong relationships with major media companies and data providers to ensure comScore meets their needs for â€œmulti-screenâ€ television, Internet and mobile measurement solutions.
Ms. FitzGerald joined comScore from Arbitron Inc., where she served as vice president of Arbitronâ€™s Cross-Platform Services. She has a strong track record in working with a broad spectrum of media clients, including media companies, advertisers and advertising agencies. Ms. FitzGerald was vice president of sales for Project Apollo, a venture between Arbitron and Nielsen, where she secured contracts with leading consumer packaged goods and retail marketers.
Ms. FitzGerald holds an M.A. from University of Illinois at Champaign-Urbana and a B.A. from University of Virginia in Charlottesville, VA. Her research has been published in Journal of Advertising Research and major media research conferences.
05.22.12 | 00:13:53 min
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05.22.12 | 01:04:22 min
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