FORA.tv Speaker - Michael Strober
Michael Strober is Senior Vvice President of Turner Entertainment Ad Sales. Promoted last month from his previous role as Vice President, Turner Entertainment Ad Sales & Emerging Ad Platforms, he has worked closely on investigating advertising opportunities for TBS and TNT around Automatic Content Recognition (ACR) and connected TV technology. Most recently he worked with AT&T on their launch partnership around the Team Coco tablet app. Presented by AT&T, the app uses ACR technology to provide Conanâ€™s hyper-connected fans with exclusive, synchronized content delivered in real time.
05.01.12 | 00:24:06 min
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