Speaker - Stefan Olander

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Stefan Olander has led many of Nike's trailblazing digital marketing initiatives over the past decade. As global director of digital and content from 2005 to 2007, he helped launch Nike+, the blockbuster performance-tracking platform that has changed the sport of running. The program has enabled Nike to forge an enviably close relationship with customers, engaging 5 million runners in its associated online community. In 2010 he spearheaded the creation of Nike Digital Sport, a new corporate division that aims to carry the digital revolution to all sports. Before that, Olander served as global director of brand connections from 2007 to 2010, overseeing all of Nike's advertising, digital marketing, and media content. He was also instrumental in creating widely recognized media and social campaigns around the 2002 and 2006 World Cup soccer tournaments.

1 Program

Stefan Olander: Running Nike's Digital Strategy

05.01.12 | 00:25:38 min | 0 comments