Speaker - Elizabeth Pizzinato

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Elizabeth is responsible for global interactive marketing, marketing communications, public relations, and corporate communications initiatives on behalf of the Four Seasons brand and its properties around the world. With an ever-expanding portfolio of hotels in more than 35 countries, building the brand's reputation and leadership in the luxury sector through strategic marketing activities is both challenging and rewarding.

Her scope of responsibility encompasses the company's brand-level communications activities in interactive, digital, advertising, promotions, direct marketing, and the Four Seasons magazine and newsletters. Elizabeth also oversees strategic media relations outreach, crisis management, corporate social responsibility initiatives, and reputation management.

1 Program

L2: Module 2: Brand and Media Case Studies

04.12.12 | 01:52:20 min | 0 comments