Speaker - Tom Jarrold

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Tom Jarrold recently launched the new creative brand agency, JET/MMS, headquartered in New York City.

JET/MMS is a full service brand agency specializing in luxury lifestyle brands in the fashion, retail, fragrance, beauty, hospitality, liquor and beverage categories. Capitalizing on a unique set of dual experience sets - as both a chief marketing officer and a creative director, Tom charts a more holistic course at JET/MMS with focus on big ideas - built on solid business objectives and strategy, harnessing the power of digital, and delivered through innovation, creativity, and visual excellence.

Prior to launching JET/MMS, Tom was critical in the regeneration and digital transformation of the Armani Exchange brand. Directing from the platform of the "Accessible Armani" brand strategy he was instrumental in defining, Tom has been critical to the stellar growth of the brand.

Prior to joining A|X, Tom served as brand director at, where he oversaw the development of the bluefly brand. Tom's previous experience includes time in account management and strategic planning at high profile ad agencies and brand consultancies, including TBWA/Chiat Day and Kirshenbaum Bond & Partners.

1 Program

L2: Module 2: Brand and Media Case Studies

04.12.12 | 01:52:20 min | 0 comments