FORA.tv Speaker - Marissa Kraxberger
As Web Art Director for Kate Spade New York, Marissa Kraxberger oversees all online creative for the brand.
She uses the potential for innovation in digital platforms to highlight different aspects of the brand's
personality in a playful way that connects with Kate Spade's consumers.
Ms. Kraxberger began her career as in-house Graphic Designer with Diane von Furstenberg, where she worked
directly with Ms. von Furstenberg and subsequently was named Senior Designer.
In 2008, Ms. Kraxberger took a hiatus from the fashion industry to explore agency life. As a Senior Designer at
Electric Artists, a boutique agency specializing in digital strategy, her projects ranged from strategic conceptual
initiatives to interactive games and widgets to full scale website development.
She returned to DVF as Art Director and managed all creative and brand communication, including ad
campaigns, collaborations, dvf.com and social media. After accomplishing a successful redesign of dvf.com and
developing DVF's first mobile app, Ms. Kraxberger played a pivotal role in the growth of DVF's social platforms.
01.25.12 | 00:31:10 min
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