FORA.tv Speaker - Kyle Andrew
Kyle Andrew brings 25 years of brand development experience to the Kate Spade New York team. Ms. Andrew has worked in advertising agenciesâ€”in particular, creating campaigns targeted to womenâ€”and served as
head of the Kenneth Cole marketing department. She also spent six years as Vice President of Brand
Communications at Gap.
At Kate Spade New York, Ms. Andrew is responsible for all consumer touch points for the brand on a global
scale. This includes advertising, packaging, website design, social media, windows, and public relations. Ms.
Andrew is also responsible for consumer research and brand strategy/positioning work.
01.25.12 | 00:31:10 min
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