FORA.tv Speaker - Kyle Andrew

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Biography

Kyle Andrew brings 25 years of brand development experience to the Kate Spade New York team. Ms. Andrew has worked in advertising agencies—in particular, creating campaigns targeted to women—and served as head of the Kenneth Cole marketing department. She also spent six years as Vice President of Brand Communications at Gap.

At Kate Spade New York, Ms. Andrew is responsible for all consumer touch points for the brand on a global scale. This includes advertising, packaging, website design, social media, windows, and public relations. Ms. Andrew is also responsible for consumer research and brand strategy/positioning work.

1 Program

Kate Spade New York's Kyle Andrew and Marissa Kraxberger

01.25.12 | 00:31:10 min | 0 comments