FORA.tv Speaker - Jonathan Greenblatt
Jonathan Greenblatt is a serial social entrepreneur and an acknowledged thought leader on ethical branding.
Greenblatt is the founder and president of Our Good Works, the nonprofit organization that manages All for Good, the open source web-based platform designed to enable more Americans to serve. He formerly worked as CEO of GOOD Worldwide, Inc. Founded in 2006, GOOD is an integrated media company whose products include the award-winning print title, GOOD Magazine and www.GOOD.Is, an online destination updated daily with fresh editorial and video features.
In 2003, Greenblatt co-founded Ethos Brands, the business that launched Ethos Water . Ethos is the premium bottled water that helps children around the world get clean water. In 2005, Starbucks Coffee Company purchased Ethos Water, one of only a handful of non-coffee business acquisitions in Starbucksâ€™ 30-plus year history. Greenblatt then joined the company as vice president of consumer products and served on the board of directors of the Starbucks Foundation.
Greenblatt served on the Obama-Biden Presidential Transition Team. He also served as an aide in the Clinton Administration, developing international economic policy at the White House and US Department of Commerce. He is a Henry Crown Fellow of the Aspen Institute and a faculty member at the Anderson Graduate School of Management at UCLA, where he teaches social entrepreneurship. On September 15, 2011 Greenblatt was named Director of the White House Office of Social Innovation and Civic Participation.
11.30.11 | 00:23:08 min
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