FORA.tv Speaker - Kristine de Valck
Kristine de Valck is an associate professor of marketing at HEC Paris. She earned her PhD degree at RSM Erasmus University with a thesis about the knowledge and friendship networks in virtual communities of consumption. Her research focuses on online consumer networks, consumer tribes, and the role of the Web 2.0 in co-creation, marketing, and market research. Specifically, her expertise relates to group dynamics, natural and synthetic (i.e., firm-generated) word of mouth, as well as the use of consumer-generated content for business development and marketing. At HEC, she has developed a course about social media marketing communications in which she cooperates with companies to offer students a real life case. Her work has been published in the British Journal of Management, Decision Support Systems, Finanza Marketing e Produzione, and the Journal of Marketing. She has also contributed to various edited books.
11.21.11 | 01:54:28 min
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