FORA.tv Speaker - Andrew Keith

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Biography

Andrew Keith is President of Lane Crawford and Joyce, two Greater China multi-brand fashion retail groups. He is responsible for the strategic vision and development of each business, with a particular focus on new business models and new market expansion.

Mr. Keith has more than 18 years of experience in the fashion industry across product development and design, merchandising and brand management.

During a seven-year career at Lane Crawford, Mr. Keith has been instrumental in the strategic repositioning of the business, the development of Asia’s largest multi-brand designer portfolio, and the retailer’s expansion into Mainland China with its first Beijing store.

After Mr. Keith was appointed President of Joyce in 2008, he began revamping its stores and brand assortment. He also secured franchise agreements for the management and distribution of some of Joyce’s most popular brands including Rick Owens and Balenciaga. Under Mr. Keith’s leadership, the business has annually reported record turnover and profit, significantly increasing shareholder return.

Mr. Keith returned to Lane Crawford as its President in January 2011 to direct new initiatives and an expansion into Shanghai, Beijing and Chengdu. He continues to head the Joyce business.

Previously, Mr. Keith spent fives years as Design Director at G2000 where he was responsible for product development, merchandising, and production of multiple collections for more than 400 stores across Asia. He has also designed for brands including Marks & Spencer and Esprit.

Mr. Keith holds a bachelor of arts in fashion design from Kingston University London.

1 Program

Lane Crawford & Joyce's Andrew Keith

11.14.11 | 00:33:45 min | 0 comments