Speaker - Melisa Goldie

 Melisa  Goldie  Thumbnail


Melisa joined Calvin Klein, Inc. in 2001 and today serves as the Executive Vice President & Chief Creative Officer of Calvin Klein, Inc. Melisa was elevated to this role in 2009 after serving for three years as the Senior Vice President, Creative Services of CRK Advertising—the company’s in-house advertising agency, which is named for the company’s founder, and is responsible for the consistent execution of the company’s global creative strategies. Prior to that role, she spent five years as CRK Advertising’s Vice President of Broadcast & Print Production.

With her extensive background in advertising and photography, today Melisa is responsible for directing and executing the company’s branded materials for advertising, marketing, packaging, licensing, and promotional initiatives, across all product categories globally.

Leading a team of over 40 staff members, Ms. Goldie oversees the iconic fashion company’s creative development, strategic planning, media buying, and subsequent execution of creative across print, broadcast, outdoor, and digital platforms around the world. Prior to joining Calvin Klein, Inc., Melisa held Executive Producer roles at well-respected creative agencies such as Arnell Group and Toth Brand Imaging, and prior to that she served as a photographers agent and producer.

Melisa, who graduated with honors from Pratt Institute with a Bachelor of Fine Arts degree in Photography, resides in Brooklyn, New York with her family.

1 Program

L2 Innovation Forum 2011 (Module 3)

11.10.11 | 02:27:32 min | 0 comments