FORA.tv Speaker - Mac Joseph
As Social Media Marketing Manager at Mandarin Oriental Hotel Group, Mac has been involved in the hotel company's social media strategy from its inception in 2009. Beginning with the development of the Group's core strategy, he launched the program in 2010 and coordinated the implementation of social media at the corporate level and across the 26 individual properties. Today, Mac actively manages the brand level social media accounts, provides ongoing support to colleagues worldwide, and continually seeks opportunities to expand the strategy to new channels and technologies.
Mac joined Mandarin Oriental Hotel Group's Consumer Marketing department in 2009 with the task of bringing Mandarin Oriental's brand into the world of social media. Prior to Mandarin Oriental, Mac spent over three years at Sotheby's auction house, where he worked with global strategic marketing and corporate communications. Mac has a B.A. in Economics and History of Art from the University of Pennsylvania.
11.10.11 | 02:03:21 min
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