FORA.tv Speaker - Kristine Shine
Kristine is the Vice President of PopSugar Media, the online leader in original content and social media for Y Women. In this role, Kristine has been responsible for creating solutions for brands to engage and interact with this indefinable generation of women. Through her work, Kristine has discovered what resonates most with this generation and how brands can get these influential women to become their evangelists. She blogs about her thoughts on this important demographic on Why Y Women: Marketing and Millenials and contributes to MediaPost's Engage:GenY blog. Prior to joining Popsugar, Shine was at Spotrunner, Microsoft, and Business Week.
11.10.11 | 01:27:31 min
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