Speaker - Rand Han

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In 2009 Rand founded Resonance China for which he won the "Internationalist Innovator of the Year" award. He currently serves as Strategy Director, overseeing business development, client creative strategy, and general project management. Resonance is a digital consultancy that strategizes, plans, and manages client and partner China social media campaigns from the ground up. By understanding China's digital landscape and the behavior and profiles of its numerous fragmented channels, Resonance creates and implements actionable solutions derived from the unique balance of Brand goals, Chinese netizen engagement, and campaign resources.

Rand previously worked for Axciom and McCann Erickson in China before creating BA360 in 2005. Rand created the popular China advertising blog Littleredbook in 2008, and has spoken at UC Berkeley Asia Business Conference, served as a judge for the Global Effie Awards, served as panelist at the Effie Awards Social Media Roundtable, and is a member of the Meihua Online Advertising Hall of Fame.

1 Program

L2 Clinic: China (Module 2)

09.09.11 | 01:12:46 min | 0 comments