Sam Flemming is founder and chairman of CIC, the first and foremost provider of social business intelligence in China. Sam has been an important figure in China's digital (r)evolution for over 14 years, starting with Chinapay.com, the first online payment platform in China.
Since founding CIC in 2004, he has steered the company into position as both thought and market leader in Chinese social media. Utilizing patent pending technology and over 100 staff, CIC's tools and professional services have been helping businesses such as L'Oréal, Pepsi and Nike convert the "chatter" from the world's largest, most active, complex and fragmented digital market into business intelligence for more impactful communications and ultimately superior business performance.
Sam and the CIC luxury social media team work closely with leading luxury brands in China, helping them navigate and leverage the power of social media intelligence.Sam has been interviewed and quoted extensively on topics related to Chinese digital culture, social media and the Internet by a host of worldwide media sources, including Businessweek, the Wall Street Journal, and Bloomberg TV. He is also a frequent speaker at renowned branding and marketing events throughout the world, such as Open Web Asia, The Economist's Branding Roundtable, TEDx , SXSW, and Ad Tech. In addition to these appearances, Sam also hosts the Interactive China series on iTV Asia and is a frequent contributor to industry publications such as Ad Age China. Sam is highly respected by China's Internet industry experts and is considered the pioneer of social media in China. His blog is regarded as a "must read" source for timely information on IWOM, PR, and Internet marketing in China.