FORA.tv Speaker - Susan Bonds
Susan Bonds is a pioneer of transmedia storytelling and driving force behind 42 Entertainment’s critically acclaimed interactive experiences: genre-defining participatory and cross-platform entertainment often described as “alternative reality games” (ARGs). These rich worlds extend beyond film screens, game consoles, television shows, book pages, and music albums, allowing audiences to “live” the story in unforgettable ways that intersect when, where, and how they live. More than any other form of interactive media, these ARGs create strong, passionate global communities and galvanize them into a powerful hive mind of collective intelligence.
In 2008, Bonds produced the groundbreaking ARG, Why So Serious?, for Warner Bros.’ In 2007, 42 Entertainment took the music world by storm, working with Nine Inch Nails to produce Year Zero, a first-of-its-kind concept album that combined music with multi-platform, transmedia storytelling. Bonds’ past transmedia campaigns include: ilovebees, the 2004 ARG used to launch Microsoft’s wildly popular X-Box game Halo 2. She recently produced Flynn Lives for Disney’s 2010 film Tron Legacy. Prior to founding 42 Entertainment, Bonds was Chief Design and Production Officer for Cyan Worlds and Creative Director/Producer for Walt Disney Imagineering. She has an Engineering degree from Georgia Institute of Technology, an MBA from Georgia State University, and is a member of the Producer’s Guild of America.
09.15.11 | 00:33:58 min
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