Andrea is a Research and Advisory Associate at L2, where she helps member brands develop digital and social strategies by leveraging best practices from across industries. She has also gained deep category knowledge while contributing to L2's Facebook, Financial Services, and Beauty Digital IQ Reports.
Prior to joining L2, Andrea was at Goodman&Company, a strategic marketing consultancy. At Goodman, she worked on innovative digital strategies for PayPal, SAP, Microsoft, Motorola and Guthy-Renker. Andrea began her career in the Next Generation Leaders Program (NGL), a unique one-year program run by the Direct Marketing Educational Foundation (DMEF) that selects top college graduates to rotate through a range of companies, gaining a 360-degree education in direct/interactive marketing. While in the program, Andrea worked at Wunderman NY, eScholastic, Goodman&Company, and Harte-Hanks, gaining experience in business development, analytics, strategy development, research and project management. Andrea serves on the board of directors for DMEF and received her BA in American Studies from Columbia University.