FORA.tv Speaker - Rick Silvestrini
Rick Silvestrini leads YouTube's global monetization strategy for Brand Engagement Products; including the homepage, brand channels, and engagement platforms. He recently launched YouTube First Watch, a unique sponsorship opportunity for advertisers to own the first ad impression users see as they begin watching video on YouTube. Rick frequently advises marketers on video strategies that succeed in the world of social media. He has also been featured on the YouTube homepage four times.
Prior to joining YouTube, Rick spent several years in the agency world with stops at McCann Erickson and Grey Worldwide before serving as Executive Producer for the New York based interactive production start-up, Modern Publicity.
Rick has BA from Notre Dame and is currently attending the part-time MBA program at the Haas School of Business.
07.28.11 | 01:32:40 min
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