Speaker - Stephen Cannon

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Stephen Cannon is vice president, marketing, for Mercedes-Benz USA. In this role since 2007, Cannon serves as a member of MBUSA's executive management team with overall responsibility for marketing communications, market research, and product management of the Mercedes-Benz and Maybach brands in the United States. Previously, Cannon was a principal for The Richards Group, one of the largest independent full-service advertising agencies in the country. He has also held key positions with retail and business consultancies. Cannon began his automotive career in 1991 as assistant to the president and CEO of Mercedes-Benz of North America. From there, Cannon moved to Stuttgart and joined a small team tasked with the development, manufacturing, and launch of the M-Class, the first Mercedes-Benz SUV ever made in and for this market. He is a US Army Airborne Ranger and served as first lieutenant in West Germany during the fall of the Iron Curtain.

1 Program

Will the Next 'Revolution' Be Consumer-Driven?

07.01.11 | 01:10:55 min | 1 comment