FORA.tv Speaker - Rachel Pasqua

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Biography

Rachel currently cultivates emerging media for iCrossing, a global digital marketing agency owned by the Hearst Corporation. As VP of Mobile, she works closely with the agency's many Fortune 500 clients, using mobile, social and ambient technologies to bridge the gap between online and offline and help them connect successfully with their audiences. Her clients include Toyota, Kia, Bank of America, Bermuda Tourism, Marriott, Ritz Carlton, Marie Claire and Good Housekeeping to name but a few, spanning a wide range of services from mobile app development to near field communications.

Rachel is a frequent speaker on mobile, social and ambient trends at industry events and analysts and the press often quote her insights. She's also an active member of the larger mobile community, including special interest groups within the IAB, the MMA and SEMPO, for which she serves as founder and co-chair of the Emerging Technologies Committee. She blogs regularly about search, mobile and web 2.0 innovations at iCrossing's Great Finds (http://greatfinds.icrossing.com/) and her own personal blog, Mobile Social Ambient.

1 Program

L2 Clinic: Mobile & Geolocal (Module 2)

06.24.11 | 01:56:55 min | 0 comments