Speaker - Sinan Aral

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Sinan Aral‘s research focuses on social contagion, measuring and managing how information diffusion in massive social networks affects information worker productivity, consumer demand, and viral marketing. He also studies the role of information and information technology in the productivity and performance of firms. Sinan’s work has been published or is forthcoming in American Journal of Sociology, the Harvard Business Review, Sloan Management Review, among many others. He is a Phi Beta Kappa graduate of Northwestern, holds an M.Sc. from the London School of Economics, and an M.P.P. from Harvard.

Prior to MIT, Sinan was a Fulbright Scholar and worked at the European Commission in Brussels and as a technology consultant for several Fortune 500 firms.

4 Programs

Module 1: The State of Social Media Influence & Marketing

04.04.13 | 01:28:39 min | 0 comments

Module 3: Utilizing Genius in Innovation and Prestige

11.07.12 | 01:51:47 min | 0 comments

Module 2: How Big Data Disrupts Digital Marketing

11.07.12 | 01:01:01 min | 0 comments

NYU's Sinan Aral: Contagion in Networks

06.22.11 | 00:16:14 min | 0 comments