FORA.tv Speaker - Greg Rogers

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Biography

Greg Rogers is the co-founder and Chief Executive Officer of Pictela, a content management platform delivering high-definition brand assets into online ads and social media.

His objective through Pictela is to bring dramatic innovation to online display advertising through a premium technology offering. Pictela was acquired by AOL in December 2010.

Prior to Pictela, Mr. Rogers served as Vice President of Sales Strategy at Tacoda, a behavioral targeting ad network that was sold to AOL in 2007. He also started the first digital analytics practice at MEC, a media agency within advertising firm WPP, where he pioneered the use of frequency capping in online advertising.

Mr. Rogers attended Harvard University and UCLA. He resides in New York City.

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