Speaker - Jill Braff

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Jill Braff is Executive Vice President of Digital Commerce for HSN. HSN has pioneered the concept of boundaryless retail – an environment devoid of artificial barriers, driven by digital innovation and collaboration that leverages the power of technology to create a friction-less experience for consumers. HSN provides customers with compelling and engaging shopping experiences that incorporate entertainment, inspiration, personalities and industry experts.

In June 2011, HSN developed and launched the retail industry’s first casual gaming and digital entertainment portal called HSN Arcade to tremendous success. HSN became the first retailer to combine three of the most powerful web activities—shopping, gaming and sharing—all at once and across all screens.

Learn how HSN has driven over daily interactions online using gamification and how they reached 100 million game plays this year.

1 Program

Women, Shopping and Gamification: The HSN Case Study

04.18.13 | 00:20:37 min | 0 comments