FORA.tv Speaker - Ian White
Since founding Urban Mapping in 2006, Ian White has led the company to profitability and into new markets. Beginning with the explosion of local search and local interactive advertising, Urban Mapping introduced the industry's first database of neighborhood boundaries, critical to powering the needs of local interactive publishers. Early customers included Google, Bing Maps, MapQuest and Yahoo! Under his leadership, Urban Mapping has developed other data products that follow the "hard to collect, difficult to maintain" model, including public transportation, off street parking and enriched content about shopping malls. White has been on a quest to liberate, collect, and curate the most valuable geographic information and make it available for any organization to easily consume and derive value. In 2009, Urban Mapping launched Mapfluence, a cloud-based mapping platform with over 10,000 variables of on-demand data. By offering software-as-a-service, businesses can spend less time searching and more time analyzing location intelligence.
After ten years in business consulting and politics Mr. White began his mapping career as a consumer product innovator with the Panamap, a patented map that represents multiple layers of imagery on a plastic substrate. Based on a novel printing technique, streets, subways and neighborhoods of urban areas appear based on how a user orients the map. The Panamap has received over a dozen international awards and appeared in publications from The Wall Street Journal to CBS News to VOGUE.
06.08.11 | 00:11:02 min
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