FORA.tv Speaker - Judith Gross
As Global Marketing Director for Naturals at International Flavors & Fragrances Inc. (IFF), Judith Gross is affectionately known among colleagues as an "IFF baby."
In 1993, Ms. Gross graduated from Sciences Po Paris with a master's degree in law. She began her career at IFF as a marketing intern and developed a passion for the world of fragrance.
Ms. Gross has been instrumental in developing marketing tools upon which IFF relies to engage the consumers of the increasingly complex fragrance market. In her current role -- created in conjunction with IFF's 2000 purchase of Laboratoire Monique Remy (LMR), a leading company specializing in the creation of natural and raw materials for fragrances and flavors. Ms. Gross is responsible for overseeing the marketing of Naturals, the IFF-LMR products crafted from natural ingredients. Today, Naturals is recognized as one of IFF's greatest competitive advantages and boasts the Harvest Series collection, which Ms. Gross helped to develop. She also played an instrumental role in the creation of a series of films designed to educate internal and external stakeholders about the beauty and origins of Naturals.
Committed to IFF's mission, Ms. Gross frequently conducts research to aid in the company's marketing efforts, meets with farmers to address current challenges and harvesting techniques and visits the Naturals production sites.
05.17.11 | 00:23:21 min
| 0 comments