Speaker - Susan Wojcicki

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Susan Wojcicki is senior vice president of advertising at Google responsible for the design, innovation and engineering of all of Google's advertising and measurement platform products, including AdWords, AdSense, DoubleClick and Google Analytics. She has managed AdSense since its inception in 2002 and has led all advertising programs on and its advertising network since 2006.

Wojcicki joined Google in 1999 as the search company's first marketing manager and worked on its initial viral marketing programs as well as the first Google homepage doodles. (Her first involvement with the company actually came in 1998, when she rented her garage to cofounders Sergey Brin and Larry Page as office space.) She also led the initial development of several successful consumer products, including Google Images, Google Books, and Google Video. Before joining Google, Wojcicki worked at Intel and was a management consultant at Bain & Company and R.B. Webber & Company.

1 Program

Google's Susan Wojcicki: The Advertising Algorithm

05.03.11 | 00:35:52 min | 0 comments