FORA.tv Speaker - Katherine Crane
Katherine Crane joined Polyvore in 2009 as Director of Advertising, overseeing all company campaigns. Polyvore's unique social platform grants advertisers the opportunity to engage and influence a global audience of taste makers and their followers. In her role, Ms. Crane has spearheaded partnerships with brands and retailers Yves Saint Laurent, Bergdorf Goodman, Michael Kors, L'Oreal, and Lancome among others. Recently, she was involved in a season-long collaboration with designer Rebecca Minkoff in which a Polyvore community member used the Polyvore editor tool to design a fall 2011 "Morning After Clutch," which will be sold exclusively at Saks Fifth Avenue stores nationwide. Prior to Polyvore, Ms. Crane worked for the New York Times as Beauty Advertising Director and an International Fashion Advertising Manager. Previously, Ms. Crane held marketing and sales roles at Meredith Corporation's launch publication, Siempre Mujer. Originally from Texas, Ms. Crane attended the Grady College of Journalism at the University of Georgia.
04.29.11 | 00:20:59 min
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