FORA.tv Speaker - Trey Laird

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Biography

Trey Laird is Chief Executive and Creative Officer of Laird+Partners, a leading creative agency specializing in fashion, beauty and related luxury lifestyle categories.

Laird+Partners works with clients on a range of initiatives, including strategic marketing, advertising, product development and positioning, digital and social media, corporate identity, and overall brand consultation.

Laird+Partners collaborates with global designers and brands including Donna Karan, Calvin Klein, Tommy Hilfiger, Karl Lagerfeld, Gap, Tory Burch, Bottega Veneta, Ermenegildo Zegna, St. John, Hermès, Juicy Couture, Rag & Bone, and Vera Wang, among others.

Laird+Partners' Beauty & Fragrance Group works with Coty on projects for designers and personalities, including Beyonce, Sarah Jessica Parker, Vera Wang, Calvin Klein, Harajuku Lovers, Faith Hill, Tim McGraw and Halle Berry. The group also collaborates with Estee Lauder on Donna Karan, DKNY and Tommy Hilfiger fragrance and beauty projects worldwide.

Laird+Partners serves as the creative agency for The Council of Fashion Designers of America (CFDA), where Mr. Laird serves as a mentor to several new emerging designers each year. The firm has also partnered with Vogue on branding and advertising initiatives for Fashion's Night Out.

Prior to founding Laird+Partners in 2002, Mr. Laird was Executive Vice President and Corporate Creative Director of Donna Karan International. He is a graduate of The University of Texas at Austin.

1 Program

Case Studies: Brand Stories

03.29.11 | 00:27:39 min | 0 comments